Pun intended, read on.
I remember reading about the gold rush. Actually there were many of them, and after the dust settled down only the grocery store owners had made any money. Those professionals became wealthy, if not rich, because they enabled the fools to go kill themselves over some nuggets of gold in grizzly infested territories.
Likewise during our very own gold rush, the Internet buble’s rush, there are bunches of “entrepreneurs” trying to strike gold and a few grocery store owners who make the money. Oddly enough today’s store does not even provide axes and spades but abstruse advice on how to “Entrepreneur” with a passion and expect to find gold nuggets. Even more peculiar is that they get paid for enabling others to become gold diggers.