Small Business and Technology

Some people, well quite a lot of them , think that technology can make it easier for startups to compete with large companies.

Please do not confuse the ease to enter the market with the ability to compete and be viable. There are just too many variables and technology , unless it is break-through, is just a commodity that anyone can easily deploy.

Contrapositive: You cannot compete in today’s market unless you have good technology.


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